So why the sudden switch? Were TV viewers getting sick of the Trivago Guy given how often his face interrupted ABC or MSNBC broadcasts? The character’s ads, when they first appeared in 2014, seemed to have a polarizing effect on viewers. Delbao of Trivago wouldn’t answer the question about his fate in its commercials and actor Williams didn’t respond to a request for comment. Since Trivago is constantly running tests of its TV advertising, we can’t be certain that the Trivago Guy’s demise is permanent. Did TV Viewers Get Sick of the Trivago Guy? The company is also testing commercials, such as “Loads of Research” and “Before You Book” in the U.S. and has run 29 unique ads since the beginning of the year. Trivago usually has more than 25 commercials running at any given time in the U.S. ![]() Though we don’t publicly disclose our advertising strategy.” Tech companies in travel and outside the sector are generally known for fostering a test-and-learn culture, and that certainly extends to the TV advertising efforts of Trivago, which directed 87 percent of its revenue last year toward marketing.Īsked to explain the apparent fading out of the Trivago Guy commercials in the U.S., Trivago spokeswoman Bianca Delbao said: “As I’m sure you already know, Trivago is, of course, a test-driven company. since its debut April 4, according to estimates. Trivago has allocated about $305,000 for national airings of the ad in the U.S. “That means of the 29 unique ads Trivago has run this year, it is among the top three in terms of bang for the buck.” Since the beginning of April, Miller’s ad “has already generated the highest digital response rate (searches, social actions expressly linked to an ad airing) to date of any English language creative,” Damata said. She’s also appeared in Trivago ads in the UK, Ireland, Australia and New Zealand. But her “Ideal Hotel for the Best Rate” ad really popped in its national airings, says Jason Damata, a spokesman for advertising analytics firm. TV in a few Trivago commercials at the beginning of April. He now no longer does work for .Īctress Gabrielle Miller, who was born in Australia, premiered on U.S. But the Trivago Guy apparently has been phased out over the last couple of weeks in favor of the Trivago Gal.Įven actor William Shatner, the veteran pitchman for rival as The Negotiator, got killed off, brought back, and repurposed for voice-overs in TV commercials. TV - has saturated the airwaves over the past three years. So whether you love him or hate it doesn’t seem Williams will be leaving your screen anytime soon.Love him or hate him, find him sexy or creepy, actor Tim Williams - who has been the pitchman for Trivago on U.S. “I can’t go into too much detail about it but let me tell you it is easy to get into that mode.” They are doing the same pointing and touching that Williams inspired.Īs for what’s next for the original Trivago Guy? “We have a lot of new things coming up,” he said. And the Trivago Guy formula was so successful there are now French and Spanish Trivago Guys. is now its single largest revenue generating market. “I think that was probably the best break we could have gotten.” “Unfortunately none of the belts fit the belt loops that I had on,” Williams said. And the choice for no belt? That he says was a happy accident. He says his rough appearance was tied to his American rock star character on the show. Williams was starring on German soap opera Gute Zeiten Schlechte Zeiten at the time. The reactions, calling him everything from sexy to creepy, stemmed from a unshaven Williams who donned a rumpled shirt and pants without a belt in the first commercial. The first commercial sparked imitations, a fake twitter account along with many tweets and comments. “I was like I’m trending? What does that mean I’m trending? Are people wearing my clothes?” Trivago’s PR representative contacted Williams, who was shocked by the news. spot in 2012 featuring the Trivago Guy Twitter, the internet noticed the disheveled spokesman. “With this one no one expected the success.” “Most days as an actor you shoot a commercial you jump in you jump out,” the Houston, Texas native said. And in the case of the Trivago Guy, Tim Williams, his schedule and wardrobe decisions in his first ad with the German online travel agency launched him into overnight stardom. — - The role of a spokesperson can make or break a company.
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